Don’t just expect your community to trust you. Demonstrate why you deserve it.
Journalists know that trust in their work is decreasing, but they too often don’t know what to do about it. We talked to audiences like yours, and we know how they decide what news to trust. We’ve connected those insights with specific strategies so you can take action. In this webinar, we’ll demystify trust in news and empower you to invest in earning trust.
WHAT WILL I LEARN:
- What news consumers say they want from their news
- Common mistakes journalists make that are barriers to trust
- How to inject trust-building strategies into you day-to-day processes and product
- How to communicate your value in a way that demonstrates your credibility
WHO SHOULD TAKE THIS COURSE:
Any journalist interested in getting their news organization talking about and investing in earning trust. (And shouldn’t that be every journalist?)
Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it.