Trusting News Webinar Series


About this product

Empower your journalism organization to demonstrate credibility and earn trust with this series of five webinars led by Trusting News founder and director, Joy Mayer.

$149.75 $0.00

SKU: NUWEB20-19 Category:


This webinar series will focus on how journalists can actively earn news consumers’ trust. Joy Mayer, founder and director of Trusting News will show you how you can implement trust-building strategies in your organization.

Trusting News is a project of RJI and API launched in 2016. Since then, Trusting News staff has been working with news organizations to help them understand distrust, employ audience feedback strategies and demonstrate credibility.

You will learn

  • How people decide what news to trust
  • What decisions you can make as a journalist that will invite people to see your work as credible
  • How to build trust through transparency and help your audience better understand the news overall
  • Questions, tools and evidence-based strategies to actively demonstrate credibility and earn trust
  • Insight to fundamental questions related to the future of the industry

Who should take this course

  • Newsroom journalists, editors and cross-functional team members on any level
  • Journalists that want to do something about the problem of mistrust in news


Webinar 1:
Invite Your Audience to Know Your Mission and Motivation

Wednesday, Aug. 21, 2019, at 12 p.m. Eastern

The values and purpose that drive your work can play a key role in earning trust. See how telling a better story about journalism can build loyalty and help your organization survive.

Webinar 2:
Describe Your Journalistic Ethics and Decision-Making

Wednesday, Oct. 16, 2019, at 12 p.m. Eastern

The decisions you make every day can enhance perceptions of your credibility — if your audience knows about them. Get sample language and templates to educate your audience about your processes.

Webinar 3:
Save the Date

Wednesday, April 8, 2020, at 12 p.m. Eastern

Webinar 4:
Save the Date

Wednesday, May 13, 2020, at 12 p.m. Eastern

Webinar 5:
Save the Date

Wednesday, June 10, 2020, at 12 p.m. Eastern


Joy Mayer

Joy Mayer

Joy Mayer founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. In addition to serving as the director of Trusting News, she is an adjunct faculty member at The Poynter Institute and the community manager for Gather, a platform to support engaged journalists.


The Knight Foundation

The John S. and James L. Knight Foundation is an American non-profit foundation dedicated to fostering “informed and engaged communities” which the foundation believes are “essential for a healthy democracy.”