Broadcast Writing: Write Like You Talk

$29.95

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Broadcast Writing: Write Like You Talk

This webinar offers specific ways to improve your television news writing by focusing on a conversational style and exposing common mistakes.

Overview

  • Enroll in this webinar to learn news writing tips from evening news anchor, Jeff Butera
  • Use effective, conversational language to better connect with your audience
  • Avoid common mistakes and TV news clichés
  • ISBN: 978-1-956384-02-4

$29.95

SKU: NUWEB11-19 Category: Tag:

Learning Outcomes

You will learn:

  • Why informal language is better
  • How to stop TV news clichés
  • Why active verbs are better than passive verbs
  • How to write better lead sentences
  • Concepts for better storytelling

$29.95

Overview

  • Enroll in this webinar to learn news writing tips from evening news anchor, Jeff Butera
  • Use effective, conversational language to better connect with your audience
  • Avoid common mistakes and TV news clichés
  • ISBN: 978-1-956384-02-4

Training five or more people?
Check out our custom training.

Watch a television newscast nowadays, and it feels like an alien is speaking to you. Verbs are in the false present tense. Linking verbs are eliminated. Clichés like “lucky to be alive” and “out of the woods” infect copy like a virus.

It’s been said that to show someone respect, you should speak their language. Yet, as we ask a viewer to watch our product, we don’t speak theirs. Instead, we talk to them in a style only people in TV news use, convinced it’s urgent and important.

It’s not.

This webinar offers an alternative: An effective, succinct and conversational writing style that will connect with your viewers.

Broadcast date: April 18, 2019 at 2 p.m. Eastern

This interactive webinar was originally broadcast on April 18, 2019 at 2 p.m. Eastern. You can watch the replay when you enroll.

Who should take this course?

This webinar is geared toward early-career news producers and reporters, offering them new ideas for effective communication. News managers would also benefit, as the webinar will provide them relevant tools for teaching succinct, conversational writing.

Instructors

  • Jeff Butera
    News Anchor, WZVN-TV Fort Myers
    Jeff Butera is the primary evening news anchor at WZVN-TV in Fort Myers, FL and the author of “Write Like You Talk: A Guide To...
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