BROADCAST DATE: April 18, 2019 at 2 p.m. Eastern
Watch a television newscast nowadays, and it feels like an alien is speaking to you. Verbs are in the false present tense. Linking verbs are eliminated. Clichés like “lucky to be alive” and “out of the woods” infect copy like a virus.
It’s been said that to show someone respect, you should speak their language. Yet, as we ask a viewer to watch our product, we don’t speak theirs. Instead, we talk to them in a style only people in TV news use, convinced it’s urgent and important.
This webinar offers an alternative: An effective, succinct and conversational writing style that will connect with your viewers.
You will learn:
- How to eliminate “cop speak”
- Why informal language is better
- How to stop TV news clichés
- Why active verbs are better than passive verbs
- How to write better lead sentences
- Concepts for better storytelling
Who should take this course:
This webinar is geared toward early-career news producers and reporters, offering them new ideas for effective communication. News managers would also benefit, as the webinar will provide them relevant tools for teaching succinct, conversational writing.
Jeff Butera is the primary evening news anchor at WZVN-TV in Fort Myers, FL and the author of “Write Like You Talk: A Guide To Broadcast News Writing.” Jeff’s writing guide is a presence in numerous stations around the country, as well as many colleges and universities. Jeff’s work has earned him four regional Emmy Awards, including an Emmy for Writing in 2018.