Whether you’re reporting news or telling a story, you know you have to entice your audience instantly. That’s the job of the lead. The lead of a story makes a promise to the reader of good things to come. Do you deliver on that promise every time you write a lead? Have you ever wondered how to craft better leads? This course is here to help.
The Lead Lab course material is drawn from Reporting and Writing: Basics for the 21st Century, by Christopher Scanlan, published by Oxford Univeristy Press.
You’ve written a great story? Well, now all you need to do is get people to read it. That means your lead has to be compelling enough to pull them in. So, come on in and poke around the Lead Lab. Hopefully, you’ll get some great tips on how to make your story the one readers choose to read.
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