The Lead Lab

$0.00

The Lead Lab

In this free self-directed course, you’ll learn about the fundamentals of crafting compelling leads. Learn at your own pace and on your own time.

Start Anytime

Overview

  • Enroll in this free online course to learn about the key elements of writing an effective lead.
  • Engage with activities and quizzes designed to test your understanding of the course material.
  • Learn at your own pace and on your own time.

$0.00

SKU: NUSDT01-05 Category: Tags: ,

Learning Outcomes

You will learn how to:

  • Craft more effective leads
  • Dispel common myths about leads
  • Revise your own leads
Sale!

$0.00

Overview

  • Enroll in this free online course to learn about the key elements of writing an effective lead.
  • Engage with activities and quizzes designed to test your understanding of the course material.
  • Learn at your own pace and on your own time.

Training five or more people?
Check out our custom training.

Whether you’re reporting news or telling a story, you know you have to entice your audience instantly. That’s the job of the lead. The lead of a story makes a promise to the reader of good things to come. Do you deliver on that promise every time you write a lead? Have you ever wondered how to craft better leads? This course is here to help.

The Lead Lab course material is drawn from Reporting and Writing: Basics for the 21st Century, by Christopher Scanlan, published by Oxford Univeristy Press.

You’ve written a great story? Well, now all you need to do is get people to read it. That means your lead has to be compelling enough to pull them in. So, come on in and poke around the Lead Lab. Hopefully, you’ll get some great tips on how to make your story the one readers choose to read.

Questions?

We’d love to hear from you. Email us at info@poynter.org.

Once you enroll in this course, you can start anytime and engage with lessons on your own schedule.

Who should enroll

This course is for anyone who wants to write better leads on news stories, but it’s also for people who just want to write more compelling copy. No matter what you are writing, you need a hook to get readers interested.

Cost

This self-directed course is free.

Instructors

  • Chip Scanlan
    Writer/Writing Coach
    Chip Scanlan is an affiliate faculty member of The Poynter Institute. From 1994 until 2009, when he retired as senior faculty for writing, he directed...
    Read More