Why great reporting and writing are not enough
Regarding the above graphic and the headline: Save your angry, how-dare-a-school-for-journalists-say-this emails for a moment,…
October 2, 2019
analytics
Parse.ly has raised $6.8 million and reached profitability. Here’s what it’s doing with the money.
Heads-up, Chartbeat, one of your competitors is growing — and it's growing fast. Parse.ly, an analytics platform…
August 10, 2017
Want to check what your subscribers are reading? Chartbeat has a new tool for that
Whether it’s the Trump-bump, a new willingness for audiences to pony up or a good…
August 3, 2017
Social Media: Strategies and Tools for News
The key to any project is metrics — without ways to measure progress toward the…
April 13, 2016
Why isn’t there a Fitbit for news?
People can now track how many steps they take, what they eat, their sleep habits,…
March 29, 2016
Social Media: Strategies and Tools for News
You can set up all kinds of social media platforms and dashboards, but how can…
March 22, 2016
Analytics 101: Understanding Digital Metrics
Changing metrics tell a story, but you have to understand what makes the numbers move…
February 25, 2016
Social Media: Strategies and Tools for News
The key to any project is metrics — without ways to measure progress toward the…
February 22, 2016
Analytics 101: Understanding Digital Metrics
Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are…
January 27, 2016
How The Intercept is balancing useful analytics with reader privacy
(Image credit: Deposit Photos) For the modern media company, each reader represents a potential buffet…
November 18, 2015
Time spent or time well spent — how to think about Web traffic
The search for meaningful digital audience metrics took a turn for the better in 2014…
January 21, 2015
‘Fox & Friends’: ‘We are not, we were not’ taking domestic violence lightly
Good morning. Here are 10 media stories. Program may feature fewer domestic violence jokes: "Fox…
September 9, 2014
Report: readers more loyal to large news sites
The latest report by analytics firm Parse.ly indicates large news sites see a greater percentage…
May 7, 2014