There were 50 'Beard of the Week' posts.
He also says he "got too expensive" for The Atlantic.
And more than $715,000 in revenue.
"It gets tougher from here on out," Sullivan says.
If you don't subscribe and keep reading, expect a sound nagging.
"I don’t see an ethical line being definitively crossed here – just deliberately left very…
Is Sullivan the Radiohead of bloggers?
His new site will cost $19.99 a year.