The politics of reforming digital audience metrics — don’t underestimate the status quo
Long-time critics of imprecise unique visitor and page view metrics like me have had reason…
October 23, 2014
Online traffic and metrics
Star Tribune runs ad bashing transgender kids
Good morning. Here are 10 media stories. News Corp buys online real estate business: Move,…
September 30, 2014
In defense of ‘vanity’ metrics: why page views are still important
Editor's note: On Monday, Poynter's Rick Edmonds argued for new ways to measure digital audiences…
March 21, 2014
Time to ditch uniques and page views for engagement in measuring digital audiences
When Nieman Lab's Josh Benton asked me in December for a New Year's prediction, I…
March 17, 2014
Three simple Google tools journalists can adopt to draw traffic
Google is increasingly emphasizing the ways it can be of service to the media, and…
December 9, 2013
News organizations can now see how their content performs on Pinterest
The image-sharing network Pinterest released a new analytics tool this week that serves up lots…
March 14, 2013
The metrics we really need from Twitter are not the metrics we have
Twitter co-founder Ev Williams acknowledged Monday that available metrics like follower counts are not great…
September 25, 2012
Study: Smaller news websites depend more on social media for traffic than larger sites
In any local market, the dozens or hundreds of available news websites make up a…
September 13, 2012
News websites avoid August doldrums to reach record Web traffic
Fishbowl NY | Forbes | Guardian | Mediaite August is traditionally thought to be a…
September 5, 2012
Website traffic increasingly comes through the ‘side door’ rather than the homepage
Traffic to news websites increasingly comes through the 'side door' rather than through the homepage…
August 23, 2012
Desktop, laptop use of New York Times’ website drops over two years
People using computers at home and work spent less time on nytimes.com in April and…
August 2, 2012
Knight News Challenge funds 6 projects focused on networks
The Knight News Challenge is giving more than $1.375 million to six projects that use…
June 18, 2012
The Atlantic disregards SEO as more traffic comes from social
Mashable Lauren Indvik reports that people at The Atlantic's websites have stopped thinking about SEO so…
May 10, 2012
Alexis Madrigal: Photo slide shows an ‘invisible poison’ to news sites
Alexis Madrigal: Photo galleries an 'invisible poison' to news sites "Readers may click through your…
May 7, 2012
News sites increasingly kept in the dark as Google hides incoming search terms
Adtrak A sizable percentage of inbound search terms are hidden from publishers now that Google encrypts…
May 2, 2012
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