The politics of reforming digital audience metrics — don’t underestimate the status quo
Long-time critics of imprecise unique visitor and page view metrics like me have had reason…
October 23, 2014
Online traffic and metrics
In defense of ‘vanity’ metrics: why page views are still important
Editor’s note: On Monday, Poynter’s Rick Edmonds argued for new ways to measure digital audiences…
March 21, 2014
Time to ditch uniques and page views for engagement in measuring digital audiences
When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I…
March 17, 2014
Three simple Google tools journalists can adopt to draw traffic
Google is increasingly emphasizing the ways it can be of service to the media, and…
December 9, 2013
News organizations can now see how their content performs on Pinterest
Find out what pinners want from you.
March 14, 2013
The metrics we really need from Twitter are not the metrics we have
There's a lot we don't know about followers and engagement on Twitter.
September 25, 2012
Study: Smaller news websites depend more on social media for traffic than larger sites
Small sites get more than half of referrals from social; and 25 percent of all…
September 13, 2012
News websites avoid August doldrums to reach record Web traffic
News websites report all-time highs in a usually slow month.
September 5, 2012
Website traffic increasingly comes through the ‘side door’ rather than the homepage
Home page still represents brand.
August 23, 2012
Desktop, laptop use of New York Times’ website drops over two years
Mobile may explain the difference.
August 2, 2012
Knight News Challenge funds 6 projects focused on networks
One aims to help people communicate safely in dangerous places; another shows which stories are…
June 18, 2012
The Atlantic disregards SEO as more traffic comes from social
They focus on how they can make a story spread.
May 10, 2012
Alexis Madrigal: Photo slide shows an ‘invisible poison’ to news sites
Users quietly hate news sites that rely on slide shows to boost page views.
May 7, 2012
News sites increasingly kept in the dark as Google hides incoming search terms
Terms for near a third of inbound searches to Poynter.org are now hidden.
May 2, 2012
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