Turning PR people into storytellers Search for stories instead of imparting information; narratives can be more powerful than news. August 1, 2021 Poynter Staff
Focus and Framing: Stormy Daniels, The President’s Porn Star Pan out wide, then zoom in tight, pivot when you need to, see the movie in your mind. January 17, 2021 Poynter Staff
The Editing Process How to help yourself before handing over your draft, carving out clauses and cliches. January 17, 2021 Poynter Staff
Coaching Your Editor, Part 1: The Storm Chaser Don’t laugh, make me wait, let me explain — and other pointers. January 17, 2021 Poynter Staff
Coaching your editor: Part 2 Buy a couch, pick my brain, save me from myself — and other tips. January 17, 2021 Poynter Staff
Before We Write Listen in on a coaching conversation as we discuss how to structure a story. January 17, 2021 Poynter Staff
Sharpening the story Edit for clarity and momentum, use dialogue not quotes, do it yourself. January 12, 2021 Poynter Staff
