Pitching a story is a particularly important skill in broadcast, because air time is so precious. Pitches need to prod, pique and provoke. You need to make it impossible for an editor or producer to say no. And if you're a freelancer , pitching is an essential skill.
Getting good at pitching has an unexpected, high-impact side effect: It helps you find a story focus early in the writing process. With a strong focus, reporting and writing become easier, faster and more effective.