Local Edition

Poynter Results

  • Safety

    Article

    When local journalists come under attack

    A note from Kristen: Almost two weeks ago, the city of Annapolis lost five people in an attack on the Capital Gazette.

    Along with horror, grief and anger, one of the things I think a lot of us felt as we learned more was dread. If you've been threatened for doing your job, and a lot of us have, what happened in Maryland brought that terror right back to the surface. 

  • Innovation

    Article

    5 ways these small newsrooms did big projects

    I got one angry email about this series. It said, basically, that none of this is saving any newspaper jobs. That’s fair. It’s not. But the purpose of this series wasn’t to save jobs.

    It was, instead, to highlight what’s possible in spite of all of the forces working against local journalism. We’ve been over those forces before and will continue as long as they exist.

    But. But. But.

    Look at what’s possible for staffs of 60, 30, 10, four and one.

  • Innovation

    Article

    5 ways your small newsroom can make big projects manageable

    What are some of your favorite pieces of journalism right now? Maybe they're interactives, longform narratives, investigations, stunning photojournalism, immersive podcasts, critical breaking news or revelatory documentaries.

    Now, how many of those are from local newsrooms? 

  • Innovation

    Article

    This 18-year-old asked for an AJC subscription for Christmas

    Jonathan O’Brien’s media habits probably aren’t that typical for 18-year-old recent high school grads.

    He starts his day catching up on local news with Atlanta’s WSB radio station. Then he reads CNN, Politico and Fox News.

    “I like to read a little bit of everything,” he said.

    Oh, and he’s a digital subscriber to the Atlanta Journal-Constitution, which he reads every morning. He loves the politics coverage.

    “I think it might have been a Christmas present,” he said.

  • Innovation

    Article

    Here’s how the subscriber funnel, or whatever you want to call it, works

    Last week we introduced several alternatives to the funnel, the concept of turning casual audiences into loyal ones (aka members or subscribers, who support the survival of the journalism.)

    A lot of you liked the waterslide/waterpark concept. It shows there are different paths with one goal — retention.

    Gwen Vargo, director of reader revenue at the American Press Institute, doesn’t have a better term. But like a lot of people, she’s not crazy about “funnel.”

  • Innovation

    Article

    Is funnel even the right concept for building audiences?

    People have a lot of feelings about funnels.

    I intended to spend this week breaking down the concept of the subscriber funnel and what jobs and tasks go into it.

    But you all presented a lot of alternatives, so this week, we’re going to spend a bit more time there first.

  • Innovation

    Article

    3 questions to ask before starting that membership program

    This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news. Want to be part of the conversation? You can sign up here.

    From the beginning, Tracey Taylor knew a few things about what Berkeleyside was and wasn’t going to be.

    “We knew from the outset that we weren’t going to be a nonprofit,” said Taylor, co-founder and managing editor. “We didn’t want to go that route.”

 
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