Metrics

Poynter Results

  • Innovation

    Article

    Looking at metrics? Here are 55 questions to consider first

    We have so many ways to measure journalism. Melody Kramer wrote about 50 of them here Tuesday. She could have listed another 50 and still had plenty to include.

    However, most journalism begins not with a number but with a question: What do you want to know?

    Let’s take a step back for a moment. I believe that the most fundamental two questions, the ones everyone in your newsroom need to be able to answer without thought, don't have numerical answers.

    They are:

  • Tips/Training

    Article

    Social Media: Strategies and Tools for News

    The key to any project is metrics — without ways to measure progress toward the goals you set, how do you know whether what you are doing is working? Before you start just looking at data, you have to identify what you want to know.

    No matter what other goals you have, you will probably want to ask these questions:

  • Tips/Training

    Article

    Social Media: Strategies and Tools for News

    You can set up all kinds of social media platforms and dashboards, but how can you tell whether your social media efforts are having any impact?

    No matter what tools you use (Google Analytics, Facebook Insights and more), you'll want to track certain core data sets to see if you are accomplishing your goals.

    You can always add more, but start with these basic metrics:

  • Tips/Training

    Article

    Analytics 101: Understanding Digital Metrics

    Changing metrics tell a story, but you have to understand what makes the numbers move so you can tell that story.

    For example, if you are writing Web headlines and posting your article links on Twitter and Facebook, you can see whether your efforts are working if your referral traffic is up. But don’t you want to know why? Here are some next steps:

  • Tips/Training

    Article

    Social Media: Strategies and Tools for News

    The key to any project is metrics — without ways to measure progress toward the goals you set, how do you know if what you are doing is working? Here are some metrics to track and why they matter:

    Audience (Unique visitors, page views, visit duration, pages viewed, percentage of new visitors): These are the core metrics to track over time.

    Traffic Sources (Direct, referring and search traffic to your site): Find out how people reach your site and measure the quality of the users from each referral source.

  • Tips/Training

    Article

    Analytics 101: Understanding Digital Metrics

    Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are important and how the data can be applied effectively is crucial. Let's dig deeper with a couple of terms.

    Bounce rate (The percentage of people who land on your website and leave without clicking on anything else). Here are some possibilities for a high bounce rate:

  • Innovation

    Article

    The best-read digital story of 2015? It's The Atlantic's 'What ISIS Really Wants.'

    Metrics now allow a fairly exact measure of which stories attract the most readers and hold them for the longest time. By that standard, there will be one story best in engagement in a given year.

    For 2015, that was The Atlantic's "What ISIS Really Wants," according to Chartbeat, which earlier this month published a first attempt to crunch numbers from its large client base to generate the equivalent of a box-office measure of the most popular movies.

  • Article

    Time to ditch uniques and page views for engagement in measuring digital audiences

    When Nieman Lab's Josh Benton asked me in December for a New Year's prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

    Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago. It still hasn’t happened. One- or two-time visitors are not a business opportunity — they are an accident.

 
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