Every time you watch TV, listen to radio, open a web site or read a newspaper, magazine or book, someone is trying to tell — or sell — you something. The best way to achieve media literacy is to evaluate all the messages that bombard you. Ask these questions to understand the message:
Who created, or paid for, the message? The company, group or institution that creates a media message or that pays for the creation of a message has a reason or motive.