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  • Innovation

    Article

    Meet Beta, the team that brings The New York Times to your smartphone

    On the ninth floor of The New York Times building, way up above the heart of the newsroom, is a decidedly un-Timesean operation.

    For one thing, there are people working together on couches. Nearby rooms are festooned with sticky notes and scribbling from whiteboard markers. Staffers file in and out of conference rooms to have conversations that often have little to do with the news of the day.

    And it's loud.

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