In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford.
The cost? Around $45,000, back then. The length of the program? A few weeks.
The whole experience left him thinking these programs were ripe for disruption from a competitor who could do it better and cheaper.
"Businesses spend a lot of money on training their executives," said Murray, who's now the chief content officer at Time Inc. "And we can help do that in a better and more efficient way."