Before the furloughs and the layoffs, before the buyouts and the nationwide shift to digital news, before the shrinking of local American newsrooms, Andy and Dee J. Hall both had an idea.
Neither is sure who had it first.
Andy had been an investigative journalist at the Wisconsin State Journal, where he and Dee both worked back in 2006. But he, nearing 50 at the time, he was reassigned to cover education.
"It was a time at which I took a deep breath and considered what really mattered to me," he said.