"You can be 100 percent factually correct and still be almost useless to your readers."
Gary Schwitzer's second sentence in our phone conversation was not exactly a ringing endorsement for fact-checking.
In reality, it shows a challenge fact-checkers face daily. Claims made by elected officials or media types can be accurate but mislead through omission or a lack of context. These claims are sometimes tougher to debunk in a way that is clear to readers, but no less important than ones where the data is blatantly pesky.