April 24, 2019

Watch out, Getty. Gannett has launched a platform that makes original images from USA Today and its 109 local newsrooms available to paying customers.

In a press release, Gannett said the platform, called Imagn, includes original sports, entertainment and breaking news images. The site promises 600,000 photos “per year from 10,000 sporting events covered by 300 sports photographers nationwide” to start, and an additional 1.8 million photos every year.

The platform’s homepage currently features a strong mix of photos of the “Avengers: Endgame” cast, the Toronto Raptors at Orlando Magic NBA Finals game, a Bernie Sanders campaign rally in Vermont and a courtroom sentencing of a child abuse and captivity trial in California.

Imagn makes photos available for licensing at a per photo basis or via a subscription service with three options: only sports; only news and entertainment; or combined sports, news, and entertainment.

It’s notable that Gannett is leveraging its local newsrooms in this platform. Photographs from the modest to mid-sized cities that Gannett’s publications represent don’t often appear on other photo wire services and can be expensive to purchase on a per-image basis.

Gannett has also leveraged its USA Today Network to bring national investigative stories to local newsrooms and expand training and reporting prowess to those newsrooms.

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Ren LaForme is the Managing Editor of Poynter.org. He was previously Poynter's digital tools reporter, chronicling tools and technology for journalists, and a producer for…
Ren LaForme

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