innovation health care

Covering Innovation in Health Care Delivery

May 17, 2018
Teaching Date
May 21, 2018
Northwestern University, San Francisco

Time of Program: Registration starts at 8:30 a.m. The program starts promptly at 9 a.m. and runs until 4:30 p.m. Reception to follow.

Health care reporters are inundated with story pitches about new and innovative developments in almost every area: drugs, treatments, insurance plans, long-term care and medical devices. In this free, intensive one-day workshop, medical experts and journalists will help you learn to separate true innovation from shiny objects. You’ll leave with a plan for prioritizing meaningful stories that will help your audience make better decisions about their health care.

Sessions throughout the day will help you:

  • Identify quick and reliable sources
  • Understand the nuances of the current delivery system
  • Connect with thought leaders on effective new approaches


Teaching Agenda*

8:30 AM             
9:00 AM - 9:10 AM         
Welcome Remarks

Kelly McBride, vice president, The Poynter Institute; Paul Markovich, president and CEO, Blue Shield of California
9:10 AM - 9:30 AM         
Covering Innovation: The Challenges for Beat Reporters

Andrew Holtz
9:30 AM - 10:30 AM    
How One Reporter Can Cover Such a Huge Topic: The Health Reporter’s Strategy Session

Victoria Colliver, April Dembosky, Catherine Ho, Kerry Klein

An inside look at how reporters develop a strategy for covering the health care beat in a way that serves the audience.
10:30 AM - 10:45 AM     

10:45 AM - 11:45 AM    
Technology’s Potential to Improve Care in the Medical Safety Net

Melissa Buckley 

Technologies that reduce cost and improve outcomes are the hardest gains to come by, yet they do the most to improve overall quality of life for entire communities. In this session we’ll look at how reporters can evaluate promises of improvement.
11:45 PM - 12:15 PM        

12:15 PM - 1:15 PM         
Delivering Much Better Healthcare with Less  
Dr. Alan Glaseroff

Journalists can look for stories that highlight the areas of healthcare where delivery systems can be improve outcomes for certain groups.
1:15 PM - 2:30 PM        
Using the Health of America Database

Brian Harvey

Find health care stories at the state, county and zip code level.
2:30 PM - 2:45 PM             

2:45 PM - 3:45 PM        
How Do You Know When It’s Real Innovation or Just Marketing?

Victoria Colliver, Catherine Ho, Andrew Holtz, Kerry Klein

Hear how the seminar faculty will apply the information from the day.
3:45 PM - 4:15 PM        
Share Your Stories

4:15 - 4:30 PM
Wrap Up

4:30 PM - 5:30 PM        


*Schedule Subject To Change



This workshop is free thanks to the support of:

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