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The Media Innovation Tour

September 27, 2018
Teaching Date
Nov. 11-16, 2018
Washington, D.C. and New York City

Join Poynter’s president, Neil Brown, for the fourth edition of Poynter’s annual innovation tour to Washington and New York from Nov. 11-16. 

This is an exclusive, behind-the-scenes tour with high-level executives at major news and media organizations in Washington, D.C. and New York City. We will look for the latest revenue-generating products and modern publishing strategies at each stop and distill innovative ideas for smaller journalistic enterprises.

Poynter is preparing the 2018 program. Confirmed tour stops include Pew Research Center, The Washington Post, Politico, Twitter, Wall Street Journal and The New York Times

If you are interested in attending this year's tour and would like to keep posted via email as the program develops, please sign up here



We are currently preparing the schedule for the 2018 Media Innovation Tour. For an idea of what to expect, please look at our 2017 Media Innovation Tour schedule:

Washington D.C.

Day 1

  • Hotel check-in
  • Welcome and introduction at The Ellipse Rooftop Bar
  • Group dinner at McCormick & Schmick’s Seafood & Steaks

Day 2

  • Complimentary breakfast 
  • Pew Research Center: Latest Research on Audience Attitudes and Behavior 
  • American Press Institute: Best Practices for Subscriptions
  • Working lunch at National Geographic: Harmonizing Legacy and Digital Platforms 
  • The Washington Post: Managing Innovation 
  • The Washington Post: Story Conference 

Day 3

  • Breakfast on own and hotel check-out
  • Attend morning news meeting at USA TODAY NETWORK
  • USA TODAY NETWORK: Business Strategy for the Nation’s Largest News Network 
  • NPR: Strategy for Building Audience Online 
  • Working lunch at NPR
  • Train travel to New York City
  • Hotel check-in

New York City

Day 4

  • Complimentary breakfast 
  • Google New York: Making the Most of AMP, Progressive Web Apps & Google Analytics 
  • Lunch at Chelsea Market
  • MLB Advanced Media: Building Community and Credibility in a Crowded Space 
  • The Associated Press: Inside the AP’s “The Future of Augmented Journalism”

Day 5

  • Complimentary breakfast 
  • The New York Times: On the Road to 2020: The Transformation of the Times Across Editorial, Product and Revenue
  • Chartbeat: Using Analytics in Realtime to Improve Journalism 
  • Working lunch at Chartbeat 
  • Quartz: Content Strategy and Maker Workshop 

Day 6

  • Complimentary breakfast and hotel check-out 
  • The New York Times: How to Lead Innovation in Challenging Times 
  • Wrap-up Discussion 


Media Innovation Tour Cost

Registration for this exclusive, executive-level event is $7,000. A 50% deposit is required upon acceptance to reserve your spot. Save with the early-bird rate of $6,250 when you register and pay the deposit on or before July 13, 2018. 

Price includes:

  • Accommodations for five nights, Sunday through Friday
  • Train transportation from Washington, D.C. to New York City
  • Ground transportation during the tour
  • Some meals during the tour

Price does not include:

  • International and domestic flights to Washington, D.C., and from New York to home city
  • Airport transfers and baggage fees
  • Extras

Who Will Benefit

Publishers, editors and any media leaders around the world who are responsible for revenue in their organizations. Please note that all sessions on the tour will be in English.

Questions? You can email us at

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