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The Media Innovation Tour

September 27, 2018
Teaching Date
Nov. 11-16, 2018
Washington, D.C. and New York City

Thanks for your interest in Poynter’s Media Innovation Tour! Because of the small group size and a record number of applicants, registration for our 2018 tour is now at full capacity. Sign up for our waitlist, and we’ll let you know if spots open up! 

Ever ask yourself, ‘what would The New York Times do?’ Are you inspired by the Pulitzer Prize-winning work at The Washington Post? Do you wonder about how to make Twitter work better for you? 

With Poynter’s weeklong Media Innovation Tour, you will get an exclusive, behind-the-scenes tour of these and other major media organizations in Washington, D.C. and New York City. Poynter's president Neil Brown and digital tools reporter Ren LaForme will serve as your guides, helping you put into context the latest revenue-generating products and innovative publishing strategies. 

The tour’s small group size and exclusivity give you direct access to the best minds in the news business, like The New York Times publisher Arthur Gregg Sulzberger and The Washington Post managing editor of digital Emilio Garcia-Ruiz. This face-to-face access is one reason why past participants raved about the Media Innovation Tour as a "complete career highlight" and "once-in-a-lifetime experience, relevant to all media executives." 

Confirmed tour stops for our 2018 Media Innovation Tour include The New York Times, The Washington Post, The Atlantic, NPR, Politico, Quartz, The Associated Press, The Wall Street JournalAmerican Press InstituteNational GeographicChalkbeat, Chartbeat, Twitter and the Pew Research Center

Join us for an exhilarating journey between cities and journalism titans. Registration is at capacity, but you can sign up here to join our waitlist.

Instructors and Guest Speakers


Here’s an early look at the schedule for the 2018 Media Innovation Tour. Note that sessions and speakers may change to reflect emerging topics and trends as we approach the tour dates.

Why these organizations? Read our Q&A with current and past tour leaders to learn what they're most excited for this year.

Washington D.C.

Day 1

  • Check in to Hyatt Place Washington D.C./White House
  • Welcome and introduction 
  • Group welcome dinner 

Day 2

  • Pew Research Center: What research tells us about digital audiences
  • American Press Institute: Best practices for driving subscriptions
  • National Geographic: Harmonizing legacy and digital platforms
  • The Washington Post: How to do the full digital buildout, an afternoon news meeting 
  • Wrap-up discussion 

Day 3

  • Politico: Creating and managing a full suite of products, executing a continuous growth strategy
  • The Atlantic: Making the most of events, and growing legacy and digital publications simultaneously
  • NPR: How a new digital product like NPR One can enrich an organization 
  • Wrap-up discussion
  • Train travel to New York City
  • Check in to AC Hotel New York Times Square

New York City

Day 4

  • Twitter: How news organizations can make the most out of audience engagement 
  • The Associated Press: How to evolve a digital strategy, deep dives into emerging technologies
  • Wrap-up discussion
  • Group Dinner

Day 5

  • The Wall Street Journal: Using analytics to build audiences, driving digital innovation
  • Chartbeat: Measuring what matters, the return of the homepage 
  • Quartz: Developing a digital content strategy, digital ad sales and content marketing
  • Chalkbeat: Building and growing a digital company, proven ways to measure impact
  • Wrap-up discussion
  • Group dinner

Day 6

  • The New York Times: Takeaways from big projects that anyone can use, how to do a super hit podcast 
  • Wrap-up Discussion 

“The trip was simply amazing — from the mix of fellow attendees, to the way you guys interacted with us, and of course the access to the world's leading minds in media and tech. It was everything I hoped I would experience and more.”

- 2016 Media Innovation Tour participant


Media Innovation Tour Investment 

Registration for this exclusive, executive-level event is $7,000 per attendee. A 50% deposit is required upon acceptance to reserve your spot. However, we are currently at capacity. Sign up here to join our waitlist, and be first to know if spots open up. 

Price includes:

  • Accommodations for five nights, Sunday through Friday
  • Train transportation from Washington, D.C. to New York City
  • Ground transportation during the tour
  • Some meals during the tour

Price does not include:

  • International and domestic flights to Washington, D.C., and from New York to home city
  • Airport transfers and baggage fees
  • Extras

The Media Innovation Tour is both inspiring and instructive. Participating is an investment in your professional development and your organization’s future. As one of the participants from the 2017 Media Innovations Tour wrote in our follow-up survey:

“The tour surpassed my expectations. I was amazed by the sheer diversity and depth of exposure to some of the biggest names in American journalism, as well as the ringside view of the contemporary challenges they face and how they respond to them. It was very much worth the time and financial investment—and I do regard participating in this tour as an investment.” 

- 2017 Media Innovation Tour participant


Who Will Benefit

Publishers, editors and media leaders around the world who are responsible for revenue, digital content development, audience development or new product lines in their organizations. Journalism educators will also benefit from the insights at cutting-edge news organizations. Please note that all sessions on the tour will be in English.

Questions? Please email Leah Bickely at

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