Leadership Academy image

Poynter Leadership Academy

September 14, 2018
Teaching Date
Oct. 14-19, 2018
The Poynter Institute, St. Petersburg, FL

Asked in a questionnaire following the 2017 Leadership Academy to give the seminar an overall rating, one participant simply wrote:


We’ve heard it before, and it helps explain why each October, key managers from newsrooms all over the world come to Poynter – hoping to become the leaders they aspire to be.

Leadership Academy is Poynter’s premier seminar for high-potential managers. This highly-interactive five-day program offers participants the chance to refine their leadership styles, update their understanding of management and media trends and tools, and receive personal coaching that will accelerate their effectiveness as leaders.


At Leadership Academy, you’ll receive personalized 360-feedback from your boss, peers and direct reports. You’ll also receive expert one-on-one coaching from Poynter faculty — and learn how to give actionable feedback to others. You’ll return home with more confidence in the strengths you have to develop your newsroom staff and better serve your audiences.

You’ll learn how to:

  • Adjust your leadership style to get the results you want.
  • Focus your staff’s efforts — no matter how limited your resources — on journalism that answers your community’s needs.
  • Select from the latest digital products, skills and strategies the tools that will best serve your unique challenges.
  • Innovate, collaborate and coach people in new skills and ways of approaching their craft.
  • Deliver feedback that helps your staff improve.
  • Conduct difficult conversations that get results.
  • Invest your time in activities that pay long-term dividends.
  • Be the manager staffers want to work with—and bosses want to promote.

This is a special week. Just listen to Courtney Rukan, Deputy Multiplatform Editing Chief at the Washington Post:

“The Leadership Academy slows time down for a week for a journey of self-discovery, helping you examine what you’re doing as a manager and why. Poynter’s pros help you quiet your self-doubt as you recognize (and embrace!) your strengths while identifying what you need to improve upon, and how to do it. The week is jam-packed with activities but relaxing — and a lot of fun with other journalists from around the world —because the Academy reminds all of us why we love journalism, why we got into management and the shared struggles we all go through.”

Or this from Christina Zdanowicz, Senior Producer, CNN Social Discovery:

“The one-on-one coaching from Poynter mentors was invaluable in helping me pinpoint how to keep growing as a leader. These mentors continue to be an amazing support system for me.”

This year’s academy in St. Petersburg, Oct. 14-19, will be led by Poynter's Cheryl Carpenter and Affiliate Faculty Butch Ward. They will be joined by other members of Poynter’s faculty along with some of the country’s leading news managers and innovators, including S. Mitra Kalita, Senior Vice President at CNN.  

Tentative Schedule:
SUNDAY, October 14
4:00 p.m. ~ Welcome, The Real Me and the week ahead  
7:00 p.m. ~ Group dinner

MONDAY, October 15
9:00 a.m. ~ What’s Your Approach to Leadership? (And How’s It Working For You?)
10:45 a.m. ~ Your ViewPoynt Feedback: How Others See Your Leadership
12:30 p.m. ~ Lunch
2:00 p.m. ~ Why Can’t We Do Things My Way? – Myers-Briggs® and Management
3:45 p.m. ~ Creating an Organization Where Innovation Actually Occurs
5:30 p.m. ~ Adjourn (Evening free)

TUESDAY, October 16
9:00 a.m. ~ The Naughton Lecture: A Conversation with S. Mitra Kalita
10:45 a.m. ~ Leadership Mall #1 and Faculty Face Time
12:15 p.m. ~ Lunch
2:00 p.m. ~ The Art of Managing Your Boss (For Your Team and Yourself)
3:45 p.m. ~ Becoming a Two-Track Leader: It’s All About Relationships
5:00 p.m. ~ Adjourn (Evening free)

WEDNESDAY, October 17
9:00 a.m. ~ Difficult Conversations I: Getting Smarter About Conflict
10:15 a.m. ~ Difficult Conversations: II: Time to Practice!
12:15 p.m. ~ Lunch
2:00 p.m. ~ Leadership Mall #2 and Faculty Face Time
3:30 p.m. ~ Who’s Missing in Our Coverage—and Why?
5:00 p.m. ~ Adjourn (Evening free)

THURSDAY, October 18
9:00 a.m. ~ Managing Your Ethics: The Power of the Process
1 a.m. ~ Leadership Mall #3 and Faculty Face Time
12:30 p.m. ~ Lunch
2:00 p.m. ~ Time’s Up: What Are Your Priorities?
3:30 p.m. ~ One-on-One Faculty Coaching and Writing Personal Development Plans
7:00 p.m. ~ Group dinner

FRIDAY, October 19
9:00 a.m. ~ It’s Your Turn: Your Personal Development Plans
12:00 p.m. ~ Lunch (Poynter’s treat as you finish your evaluations)
1:15 p.m. ~ Taking It Home
1:45 p.m. ~ Graduation and Closing Remarks
2:30 p.m. ~ Adjourn

One last fact: Poynter’s Leadership Academy has provided a turning point in many a journalism career.

It could mark a turning point in yours.

Who Will Benefit:
Talented managers in digital, broadcast or print organizations who want to take their skills and careers to the next level. This program is designed for high-potential people on their way up in organizations.


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