Helping local newsrooms reach Gen Z through shareable, social video

VidSpark is a yearlong program, funded by Google News Initiative and led by the Poynter Institute, that gives local newsrooms the resources and coaching they need to reach teenage audiences through video storytelling. 

Think about it like a local news lab. We aim to experiment with new story forms and help newsrooms share their journalism with those who don’t currently feel compelled by the local news scene. After a year of learning, VidSpark will culminate with a playbook that local newsrooms across the country can use to engage younger people in their communities and therefore become more sustainable in the future.  

The three newsrooms selected to participate in VidSpark are:

  • The Minneapolis Star Tribune
  • 89.7 WGBH News in Boston
  • 10News WTSP in Tampa, Florida

Each newsroom will receive $25,000 to build out and promote their video production efforts. Poynter will also provide intensive training and consultation to the newsrooms, covering everything from strategic best practices to using analytics to inform editorial choices. 


Sign up to get notified when these series launch, and to receive updates from VidSpark.