MediaPost
The CEO of Meredith Corp., which publishes Ladies’ Home Journal, Family Circle and other titles, told analysts last week that consumer migration to e-reader editions could save the company $60 million annually in printing costs. David Goetzl reports that CEO Stephen Lacy said that he doesn’t expect those savings to materialize for at least five years, helped in part by increasing postal rates:
“Lacy told analysts the publisher spends about $150 million annually on paper, $80 million in printing costs and $80 million for mailing. If audience migration to an e-reader allows 20% of that $310 million to be trimmed, ‘that could really be meaningful to us from a financial point of view.’ “
