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“One of the explanations of the success of Slate.com is they have a lot of humor and irony at the same time,” says Eric Leser, one of the Slate.fr founders. “It’s very Anglo-Saxon, it’s not French; we can’t have both humor and seriousness in France so I think it’s a challenge for us.” He adds: “If we can prove that the Slate.com model can succeed in another language, the next steps will be — I don’t know if it will be one year, two years or five years — you can have some Slates in Italian, in German in Spanish.”
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Can Slate succeed in France when the market is so different there?
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