zOp/Mediaweek
Media buyers like Real Simple‘s fresh take on women’s lifestyle, say Adweek editors. About Lucky: “Who cares about text when you can see the season’s latest mules?” Vanity Fair is sixth on the list, but Adweek calls it “the Mercedes of magazines.” ALSO: Details, The Atlantic Monthly, and People top Adweek’s “10 Under 50” list, which includes magazines with under $50 million in annual advertising revenue.
> AARP The Magazine is tops in circulation with 22M-plus figure (Adweek)
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Real Simple, Lucky, ESPN top Adweek’s 2004 “Hot List”
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