Men, Women Have Online Reading Differences

Men and women do many things in different ways, even reading news on
the Internet. When reading news online, men follow a zigzag pattern
while women tend to cross the page vertically (see illustrations). This is one of the findings of an eyetracking study (results in Spanish)
that was conducted recently to learn reading habits on digital Spanish
newspaper websites. The study also focused on the impact of
advertising. Banners on top of the name of the newspaper and big
vertical “skyscraper” ads are the most seen ads.