GateHouse Media aims for ‘a turnaround just as impressive as Apple’s’

Illinois Times
GateHouse CEO Michael Reed recently unveiled Project Apple in a memo to employees, which said “we are not looking to dominate the world. But, we are looking to remain the most dominant local media franchise in each of the markets we serve and a turnaround just as impressive as Apple’s is something to which we should all aspire.” The memo is long on buzzwords like “structural cost alignment” and “digital ecosystem” but short on specifics, reports Bruce Rushton, a former employee of GateHouse’s State Journal-Register. He notes that it arrived in employees’ email boxes on the same day that three people lost their jobs at the Springfield, Ill.-based SJ-R.