Ad Age
A consortium of major magazine publishers, including Time Inc., Conde Nast, Hearst, Meredith and News Corp., is preparing to launch an app marketplace to sell digital editions on their own terms, Ad Age reports. “By the fourth quarter you’ll see us offering our unified marketplace, which will offer a consistent user experience across all titles and unique features like cross-title search, personalization and flex pricing,” said Morgan Guenther, CEO of Next Issue Media. For now the focus is on Android-powered tablets; on Wednesday the group started selling magazines via Verizon’s V Cast store on the Samsung Galaxy Tab. || Related: Report: 40% of magazine app users opt to let Apple share their data with publishers.
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Magazine publishers take steps toward ‘digital newsstand’ for tablets
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