DC Sports Bog | Ted’s Take
“They don’t like what they read,” says Ted Leonsis. “They lose respect for the players. Some have asked me to shut down my blog. I understand but interactivity is like oxygen now. We might as well get used to it.”
Why he didn’t do an interview with the Washington Post at season’s end
If I did, then I would have to do every interview from every news source and every blogger and every podcaster and every radio station and on and on. … So I did a blog post instead. I try not to cater to one. I like to communicate to the many.
Why he blogs. (An exec told him at a league meeting that “it has no upside only downside.”)
We do it because I think it is the right thing to do. I believe in everyone and I believe in the goodness of interactivity and communications. A big tent is good. More pixels is better than less pixels.
