Despite user growth, Google+ is a ‘ghost town,’ WSJ reports

Wall Street Journal | Robert Scoble (Google+)
Despite acquiring 90 million registered users, Google’s nascent social network “is a virtual ghost town compared with the site of rival Facebook,” Amir Efrati writes. Google+ users are spending about 3 minutes a month on the site, while Facebook users spend 6 to 7 hours, according to comScore data (with the notable caveat that it doesn’t account for mobile Web or app usage of either service). The Journal suggests Google’s desire to compete with Facebook has produced a Facebook-like network that isn’t different enough to peel away users. Robert Scoble writes the dissenting argument: “PEOPLE. Stop comparing Facebook to Google+. … The mainstream media is threatened by Google+.” || Related: “It seems that Google+ is used a lot by Googlers, plus a few celebrities and bloggers, but not by normal people.” (Business Insider) | Google+ “is as much a way to unify other Google services as much as it is a way to compete against Facebook.” (Marketing Pilgrim) || Earlier: The New York Times tops list of most-engaged news orgs on Google+ (Poynter)