Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come with capturing those individuals. Cooper, who spoke at Poynter’s Future of News Audiences conference Jan. 26-27, offers us insights into NPR’s approach in drawing audiences.
Uncategorized
PoynterVision: how NPR goes after emerging news audiences
Support high-integrity, independent journalism that serves truth and democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
Tags: Advice, Audiences, Best Practices: Online and Multimedia, Circulation, Future of News Audiences, NPR
More News
Opinion | Q&A: Antonia Hylton on balancing field reporting with her new role as co-host of MSNBC’s ‘The Weekend: Primetime’
From Pulitzer finalist to co-host: Hylton discusses her new MSNBC role and how she’ll reshape weekend news with fresh perspectives
May 2, 2025
How accurate is ‘Conclave’ in depicting the papal election process? We fact-checked the movie
While the film gets some details right, it takes liberties with the process, including the cardinals’ interactions and rule-breaking
May 2, 2025
Introducing the public media executives selected for 2025 Poynter/CPB fellowship to strengthen editorial leadership
The program will provide 23 fellows with tools to uphold public media journalism’s highest editorial standards and successfully lead their stations
May 1, 2025
What I wish I’d known when I started reporting on mental health
A year ago, I dove into mental health reporting and felt overwhelmed. The systems seemed convoluted — and that’s not just a feeling, it’s fact.
May 1, 2025
Tried and true reporting strategies can energize your investigative journalism
ProPublica's Alexandra Zayas shares techniques in Poynter course that help all reporters have impact
May 1, 2025
Comments are closed.
Comments