Are news sites focused on the wrong metrics? Why pageviews and time spent on site may be misleading. When it comes to reader retention, data shows reader habits, not pageviews or time spent, may be key. May 5, 2023 Mark Caro
Frequent readers are more valuable to news outlets than occasional readers, new analysis reaffirms A Medill study of data from a business weekly publication shows the value of regular readers over pageviews. May 26, 2022 Susan Chandler
