Advertise with Poynter

Reach your audience through these Poynter channels

Poynter.org is a leading news website covering journalism and the news media. Our audience includes journalists and media leaders, journalism educators, students and citizens interested in the news. Let us create a package of run-of-site ads or newsletter sponsorships to get your message to these dedicated journalists, communicators and engaged citizens.

Companies can also promote products or services by sponsoring Poynter teaching within our ethics and privacy guidelines. Details below or contact Wendy Wallace at wwallace@poynter.org.

Newsletters

Poynter, with its fact-checking unit PolitiFact, has 12 distinct newsletters that feature reporting, fact-checking, commentary and resources about the news media from our nonprofit newsrooms. Our targeted, engaged audience includes 250K+ journalists and media leaders, communications and technology professionals, journalism educators, students, fact-checkers and citizens interested in the news media. 

Advertise – $
Classified ads available for Weekly Training Digest and The Cohort/The Collective
Shorter term, most affordable, community-focused
140-character max + link
Reserve now ➡️ 

Sponsor – $$
Sponsored posts available for all Poynter and PolitiFact newsletters, except the Weekly Training Digest
One-week minimum for dailies; one-month minimum for weeklies. Subject to availability
Includes a headline eight words or less, image of 1020px wide (.jpg or .png), description of 70 words or less, call to action five words or less and hyperlink,​ plus your ​clickable logo​ at the bottom of the newsletter. Logo should be horizontal, high-resolution .png file
Reserve now ➡️

Partner – $$$
Available for The Poynter Report, Covering COVID-19, Alma Matters, The Lead and Open Tabs
6-month minimum investment, highest visibility
Please inquire

Learn more about our newsletters and sponsorship options ➡️.

PolitiFact.com advertising options

Poynter is the home of the Pulitzer Prize-winning PolitiFact website and its newsletters (see above). The site had 5.7 million monthly pageviews and 3.6 million monthly users in 2021. Website ads are $6 CPM, available sizes 300×250, 320×50 and 300×600. Native advertising opportunities are also available.

Poynter.org advertising options

Analytics and demographics (2021)
Users: 10.4 million in 2021, with a monthly average of 871,000
Location: U.S. 68%, Canada 5%, UK 4%. Other countries 3% or less
Gender: 54% male, 46% female
Age: Largest audience segment is 25-34
Pageviews: 15.7 million in 2021, with a monthly average of 1.3 million

ROS display ads

Advertising rates start at $5 per 1,000 impressions (CPM). ​Suggested buy: $500 for 100,000 impressions per week.
Ad sizes: Please provide 970×250 (a top performer), 320×50, 728×90, 300×250 (72 dpi). Please provide all sizes​ to reach both desktop and mobile. Ads must be JPGs, not PDFs.

Sponsored content

​Publish your article targeted to Poynter’s audience on ​poynter.org​. Includes lead image, author profile, article with links and position on home page for 24 hours, findable by search and direct link for 12 months. Poynter’s marketing staff will consult with you to edit a story you write (here’s an example). Length: 500-800 words. The article will be labeled as sponsored content in a subhead, in keeping with our ethics and transparency policies. We will promote it with one post from Poynter’s Facebook account and two posts from Poynter’s Twitter account. $1,850

Sponsor Poynter teaching

By sponsoring a Poynter workshop or online course, your brand and message will reach an engaged, targeted audience. Poynter retains control over all teaching, per our ethics policy. Pricing varies based on benefits received — ask for details.


For detailed information, including rates and availability, or to have a custom media plan developed, please email advertising@poynter.org