Thought Leadership

Solutions and strategies to strengthen journalism

For 50 years, the Poynter Institute has worked to strengthen journalism in service to truth and democracy. Explore insights and solutions from Poynter experts, including the institute’s faculty, journalists and leaders, shaped by our deep ties with journalists and newsrooms worldwide. We aim to add knowledge, context and solutions to the issues confronting the industry today. Areas of Poynter specialty include journalism craft and skills, local news, ethics, leadership and management, artificial intelligence, media literacy, fact-checking, press freedom and more. 

For permission to republish this material or other Poynter work, please contact Jennifer Orsi, Vice President, Publishing at jorsi@poynter.org.

Industry Trends

OnPoynt – Values Rising: Trends and traction in journalism and the news industry

A forward-minded look at the state of the news industry including trends on audience, trust, AI, product and innovation.

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AI Ethics Guidelines

A starter kit for newsrooms

A framework for newsrooms to design policies for the use of AI that serve their audiences and values.

Get the guidelines

AI Ethics Summit 2024

Full Report: Summit on AI Ethics & Journalism

Find original research on audience attitudes on AI, ethical guidelines for journalists and examples of ethical AI products for news

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Ethics Report cover

Difficult Sources

Shut Out: Strategies for good journalism when sources dismiss the press

A report to improve beat reporting and source-building.

Read the report

Fact-Checking

“The case for facts – preserving reality itself”

Verifiable evidence remains journalism’s foundation, despite mounting attacks on the press, from the leader of the IFCN

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Crime Reporting

“Better relationships with cops won’t help journalists cover crime”

The head of our ethics center says police coverage is broken. Newsrooms need a change-management approach

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In the news

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Poynter Authors

  • Neil Brown
    President
    Neil Brown is the president of The Poynter Institute. He joined Poynter in September 2017, after serving as the editor and vice president of the...
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  • Fernanda Camarena
    Faculty
    Fernanda Camarena is an award-winning journalist with more than 20 years of experience in the media industry. As a full-time faculty member at Poynter Institute,...
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  • Angie Drobnic Holan
    Director, International Fact-Checking Network
    Angie Drobnic Holan is the director of the International Fact-Checking Network, which supports and promotes fact-checking worldwide. Before assuming that role in June 2023, Holan...
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  • Mel Grau
    Director, Program Management
    Mel Grau is the director of program management at The Poynter Institute. She leads a large team of producers, project managers and customer service experts...
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  • Alex Mahadevan
    MediaWise Director and Poynter Faculty
    Alex Mahadevan is faculty at Poynter and director of MediaWise, Poynter’s digital media literacy project that teaches people of all ages how to spot misinformation...
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  • Kelly McBride
    Senior Vice President and Chair of Craig Newmark Center for Ethics and Leadership
    Kelly McBride is a journalist, consultant and one of the country’s leading voices on media ethics and democracy. She is senior vice president and chair...
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  • Aaron Sharockman
    Executive Director, PolitiFact and Vice President for Sales & Strategic Partnerships
    Aaron Sharockman is the executive director of PolitiFact, the largest fact-checking organization in the United States. Aaron leads the growth and development of PolitiFact, manages...
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